To further emphasize the themes of hardwork and hustling embodied in the album, we took to the office with this photoshoot. A play on how much work goes into “Bossin” you can see that while you boss you still got stacks of papers on your desk from grinding to get loot. A throwback of sorts to the imagery of yester-years hip hop album art, Optimo takes it and blends it with the sharp eye and tones of Enkrypt Los Angeles to allow you to “step into the office” of Tone Dogg Raw.

Executive Production: Tone Dogg Raw
Photography by: Enkrypt Los Angeles
Models: @envii_xoxo & @curls222
Location: Ross, Wersching & Wolcott LLP Law Offices
Associate Production by: Cal-S-thetics

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